SEO Link Building - SEO Strategies 

building a powerful SEO link exchange program

In the past it was quite simple to achieve decent search engine rankings. Google and other search engines was evaluating website link exchange by looking for keywords in the link text. Although this still holds true today, we have reason to believe sites may possibly be penalized for not using a directory style link structure with no more than 25 links per page. Having a directory style links system on your site will make it more of a resource to your visitors and not just a bunch of un-organized links all lumped together on a single page.

There are of coarse other ways to attract incoming links to your web site without providing a link back or what's called a reciprocal link. There are thousands of forums out there that will allow your links in a short signature file at the end of each post. Joining forums that are related to your subject matter and participating in subject related discussions could prove to be beneficial to your seo website objective. Make sure you use your key words in you signature file link and not just your URL.

submitting your website to directories

Submitting your website to a zillion web directories was beneficial in the past, however no longer. In short, Google is looking for quality over quantity. Yes, listing your site on directories is a great attribute to search engine optimization, however the directories should be in good standing and related to your subject matter in some shape or form. It would also be in your best interest to stay clear of link farms.

There are thousands of directories out there that will post your website into there directory for free and also some that charge a small one time fee. Again your title or link text is a key attribute. Make sure you are using your key words in your link text or title.

ARTICLE SUBMISSION FOR SEO POSITIONING

Writing and submitting subject matter related articles with a small resource box or signature at the end of the article is also a good way to attract one way links back to your website. When you submit your articles to the many article directory portals you are getting links from each of the portal sites. In addition, consumers will search for and use the articles from the portal site (possibly) on their own websites.
If you write just 1 good article and submit it to subject matter related portal sites you could end up with several related links back to your website for one article submission.

PRESS RELEASES FOR SEARCH ENGINE OPTIMIZING YOUR WEBSITE

Preparing, writing and submitting press releases are probably one of the most beneficial methods of linking back to your website. Write the press release once and submit it to several PR sites (in various writing formats). The PR site will submit it to the major search engine for a small fee and your press release could end up on Google and Yahoo news search within 5 minutes. Many webmasters are seeking free news feeds to syndicate on their web sites and blogs. If you write a worthy press release regarding your subject matter, it could possibly appear on various blogs and other news sites around

the globe.

free classified advertisements for seo purposes

Strangely enough, you really don't hear to much with regard to the benefits to classified advertising for the purpose of search engine optimization. Free classifieds may not provide you with direct traffic but you can create many back links to your web site with a little time and effort.

utilization of alt tags on graphical images

Place alt tags on all of your images. Search engine spiders cannot "read" pictures or images. The only way a search engine spider knows what an image is about is by reading the alt tag. This is also another chance to place more of your keywords in your HTML, improving your page's keyword weight density. Alt tags are easy to make and they can make a big difference in your sites keyword ranking.
A simple alt tag looks like this: alt="put your keyword phrase here." Search engines separately calculate keyword prominence, density, and weight in alt tags as well, so optimize your tags.

fee paid banner advertising

There are also web sites that will place your link (banner advertisement advertising) on the front page of their website for a small sponsored link nominal fee. For this to work though, you need to make sure your links are up for more than a month or two. If the search engine picks up your link one month but its gone in the next month, this benefit will not prove to be as fruitful. So for those of you who concentrate entirely on reciprocal links and are wondering what has happened to your Google ranking, you may want to consider a few or all of the above linking techniques.

Importance of website anchor text

The Anchor Text of your links. Anchor text is the actual linking text on a website. It is what the user clicks on to navigate to that particular site or page. If a search engine finds many links to your site using the term "dog food", then the search engine concludes your site is about "dog food". Do not over do this.
This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to target.
Using different, but relevant anchor text can dramatically affect your targeted keyword rankings, by making your links appear more natural. Effective SEO may seem difficult at first, but as you have read above, common sense that require little or no programming knowledge, can make a huge impact on your website's keyword ranking.

In summary, be realistic. This is why search engine optimization services are expensive. It's because it really does take a lot of work, dedication, endurance and commitment.