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Productive web design with a good return on your investment (ROI) -  web designs with proven profitability

It's important to understand the initial objective of your website design.  It is equally important to understand all the elements that make up good website design. The elements of good web design apply whether you are having a web page, website, business card or a t-shirt designed. Once you understand the importance, you'll understand what is required for a successful web design and website presence.

several elements of good web design

Although some may disagree, fonts and font consistency is a major attribute to any successful web design. How the text appears and ease of reading a website plays a major role. In most cases, a successful website has a large amount of text. When you're thinking of web design, it is necessary to think about how the text looks on a micro-level (the font glyphs, what font family, etc.) as well as the macro-level (positioning blocks of text and adjusting the size and shape of the text). There are several reasons why this is important, but the main reason is the various screen resolutions available today. Your website has to appear in the proper format on all screen resolutions. If you already possess a website, take a look at your website from several different screen resolutions. If your website does not automatically reformat and/or designed for multi screen resolutions, then your losing business from this issue alone. In many cases a web designer will determine what screen resolution the owner of the website has and design the website according to that one screen resolution. Unbeknown to the business, owner the website may look great on his screen, however the rest of the world may see something in a completely different format.

Web design color, Website graphics and images

When it comes to website color, this is important since color is everywhere. It's how we dress up our world and how we see things. Color has meaning beyond just "red" or "blue" and color is a major attribute to web designing. Effective use and consistency of color within web design is crucial to its effectiveness.

As a business owner you may like the color pink, however we have statistics that prove possessing a pink colored website does not prove profitable. In some cases we did hear the business owner utter the words "I don't care". Needless to say this business doesn't exist any longer, however the point is design your site for the business, not yourself. Graphics are also a major attribute to successful web design. A picture is worth 1000 words when it comes to web design.

web designers choice of website layout

Most customers we talk to often you the phrase overall web design when they are trying to convey consistent website layout. A web designers layout is the organization of elements on a website design. If you possess any project management experience, you then know you need basic design principles for the over-all web design. Once you understand them, you can move forward and have your designer provide all the graphics and/or images designed and where to place the graphic elements on your Website.

website design navigation structure

As you know the navigation of any website is how you navigate through any website. Navigation provides movement and gives your customers the chance to find other elements of your website. You need to make sure that the structure of your Web site navigation makes sense so that your customers aren't forced to simply exit your website.

One of the most common mistakes of website design is navigational structure. The location of navigation in several different locations on different pages. We have seen high end websites designed with multi-location navigational bars, which they feel are more appealing (to them) however, statistics prove this to be more annoying. Navigational structure of any website could also cost the loss of business, which can easily been seen with metrics of any website.